What It Is: Globally, the Ford Fiesta is one of the brand’s most successful nameplates. It debuted in 1976 and quickly became a staple of the subcompact segment, at least outside the United States. Although the Fiesta has been sold continuously for more than 40 years overseas, it has spent much less time in America. It first made the scene in the States for a brief time in the late 1970s and only recently returned in its sixth generation for the 2011 model year. In both instances, the car exceeded expectations and further proved that a small, inexpensive car could also be fun. But tiny yet practical vehicles have never been highly desired in America, and Ford has sold only 36,139 Fiestas in the U.S. through the first nine months of this year, compared with 123,827 Focuses.
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