2017 Hyundai Ioniq Electric Tested: A Low-Key EV ""
Posted on: August 15, 2017

2017-Hyundai-Ioniq-EV-PLACEMENT

In his 1962 book Diffusion of Innovations, Everett M. Rodgers defined five groups of individuals responsible for the adoption and market penetration of a new idea or technology: the innovators, the early adopters, the early majority, the late majority, and the laggards. And as with any market-based technology, the electric vehicle’s success depends on each of those groups embracing it. READ MORE ››


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