2018 Ram 1500 Sport Moves Out of the Crosshairs, Big Horn Goes Black ""

By | June 30, 2017

2018 Ram 1500

Ram is continuing to slowly phase out its brand’s cross-hair grille, as the 2018 Ram 1500 Sport and Ram Heavy Duty pickups equipped with the Sport Appearance package adopt a variant of the snout found on the Laramie Longhorn, Limited, and the new-for-2018 Ram Limited Tungsten trims. As on those Ram trims, the 2018 Sport and Sport Appearance package’s body-color grille is distinguished by its pig-like nostrils and large “R-A-M” script and is paired with either black or chrome wheels and badges.

The cross-hair grille design can be traced back to the 1986 Dodge Ram. Now that Ram is no longer a part of the Dodge brand, it’s not surprising the relatively young truck brand is trying to separate itself from its Dodge brand mates that also use the cross-hair grille.

Still, Ram isn’t abandoning its former face overnight, and the new-for-2018 Ram 1500 Big Horn Black continues to bear the cross-hair mug of Rams past. Looking much like the Ram 1500 Black Express that was introduced in 2013, the Big Horn Black features black paint, black wheels, black badges, and black headlight bezels. Unlike the lesser Ram 1500 Black Express, the 2018 Ram 1500 Big Horn Black features convenience items such as an 8.4-inch touchscreen infotainment system and a 7.0-inch gauge cluster display.

The 2018 Ram 1500 Sport starts at $45,790. Ram Heavy Duty consumers will need to spend at least $46,730 to get behind the wheel of a truck with the Sport Appearance package. Meanwhile, the 2018 Ram 1500 Big Horn Black will sticker for $45,685. All three models go on sale later this year.


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