A Whole Lotta Soul: We Embark on a 40,000-Mile Adventure in a Kia Soul Turbo ""
Posted on: June 27, 2017

2017-Kia-Soul-PLACEMENT
-More than one highly regarded philosopher has claimed that everybody’s got a soul. Which, with a sly wink about capital letters and capitalization, Kia is bent on twisting into everybody drives a Soul. Kia’s execs sometimes seem as surprised as anyone else to see its simple shoebox of a transportation appliance multiplying like so many road rodents, but it has become the brand’s top seller, with more than 145,000 American buyers in 2016 raising their hands to say, “Yes, please—I’ll take one of those.” That’s about five times the number who sprang for the Rio.  READ MORE ››


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