Dogpile, the Company was developed by Aaron Flin and then was later acquired by InfoSpace. It won J. D. Power and Associates award for best consumer Online Search Engine Service in 2006 and 2007.
Dogpile is a metaSearch engine. What a metasearch engine does is take a users request and pass it on to other search engines to create the results. It works on the idea that the internet is too large for one search engine to create a solid search. The key advantage is its ability to fetch results from Google, Yahoo, Bing, and many other well known search engines specializing in audio and video search. All the these engines have there own method of searching and will get different results. Dogpile goes through each of them (eliminates duplicates) and reveals a summary list of what they found.
As of the writing of this article, you cannot submit your content directly. What you can do is look into getting yourself higher on the main 4 search providers. This can be done through Pay per Click, and SEO (Search Engine Optimization) advertising. Dogpile will take a highly ranked Pay Per Click from Google and list it as “Sponsored ads by Google”. The regular search results (or organic results will be listed with the source they came from as well. Another advantage is the ability to do solid research on the competition and they traffic to certain keywords.
In summary, when someone asks “How do I advertise on Dogpile?” The answer is to get yourself ranked highly on the major search engines.
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