In this article we shall learn in detail about the above mentioned job profile. A person working in this position is expected to report to the executive director. Let us have a brief look at his duties and responsibilities.
The person is expected to supervise and direct the total marketing strategies and there are quite a number of corporate communication programs, there are many client service programs through which marketing is facilitated by them. Duties are expected to change but a small outline of their basic duties can be readily defined for your better understanding.
The annual marketing firm has to be designed and facilitated by them. Section business and marketing plans are supposed to be designed and then its implementation is also required to be carried out by them.
The marketing operation’s budgets are required to be monitored by a person working in this post and regional marketing budgets along with its support system are also expected to be formulated by the personnel.
For any kind of organization it is important to get involved in charitable work. It is a part of their corporate social responsibilities. So the director marketer is also required to oversee these kinds of works as well.
For the betterment of interaction a client service section has to be formulated where surveys has to be conducted to find out more about client satisfaction, development activities and special events and lastly client skills development activities.
The REP protocol process has to be supervised and this should also include soliciting RFPs from expected prospective clients. New business proposals are written for the planning and presentation conferences and sessions when once assigned to them.
There are many ways in which these personnel are expected to oversee business development activities actually. They are expected to aid the attorneys in strategic planning for beauty contests and client presentations. Coaching sessions should be held for client’s meetings and presentations. They need to work with regional offices on designing and implementing the contact systems for clients and prospective clients. They need to help the business coordinator as well if it is demanded from them.
The corporate communication activities also require some amount of supervision with the help of the communication coordinator. External vendors and consultants are expected to be handled, public relations effort is tremendous and both external and internal communication systems have to be properly empowered.
A marketing data base which carries information of clients and mailing list applications or financial report news are required to be developed by the director marketer.
He is expected to assist the involvement of firm in many different kinds of legal networks where business development has to be coordinated through different marketing strategies relationship with potential customers have to be developed.
They need to plan the quarterly marketing training seminars in order to assist the attorneys.
The electronic marketing efforts of the firm are expected to be supervised by them and website designing is also another important thing that requires some amount of maintenance.
All these works are expected when working in this position.